Brochure Printing in Action:
Dominican Hospital

  
    

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This seven color Dominican Hospital brochure was distinctly special in these ways:

Binding:
A seldom-used, yet artful touch, was the use of a Copper colored wire to bind the booklet together. Typically, silver wire is used for this type of binding. However, given the color of the inks and of the paper, this well-chosen esthetic was one of many enhancements.

Color:
Although it was initially designed in cmyk (4 color process), there were only 5 main colors throughout. Unfortunately, printing in cmyk cannot communicate solid colors as vibrantly as pantone colors. Our suggestion: print the entire brochure in pantone colors- not typical, process color.

Coatings:
Two of the colors consist of a matte coating and gloss coating. The pictures were gloss coated; everywhere else, matte coated - yet one more reason to keep the reader engaged and captivated.

Paper:
As the target of this brochure is hospital patients, an off-white paper was chosen.The benifit: an overall soft, soothing, approachable communications piece.

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If you're looking for professional brochure printing, please don't hesitate to contact us for a free quote.

 

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On the Mark provides award winning printing & design. Please click here to learn more about some of the awards we've received.